Marketing Manager

Title21 Health Solutions – Phoenix, AZ

 

Title21 Health Solutions, an innovative provider of Health and Life Science electronic solutions, is seeking a Marketing Manager to provide marketing and sales leadership within a dynamic and high-growth environment. Candidates must have a minimum 3-6 years of successful leadership tasked with achieving company marketing objectives in clinical enterprise software systems (e.g. capital) and services, as well as SaaS-based software solutions, to the Health and Life Sciences Industries. Candidates who have experience in a high-growth, dynamic environment, as well as experience selling and marketing Laboratory Management, Business Process Management, Content and Learning Management systems are a major plus.

 

 Responsibilities and Accountabilities

• Development and implementation of the Brand strategy for the company.
• Developing the marketing strategy for new and existing products.
• Working closely with the company’s Sales team; enabling them to meet their objectives by providing them with appropriate tools, materials, and presentations.
• Guiding the day to day activities of the marketing team.
• Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with product management team to define marketing materials and programs.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Developing and delivering marketing and communications strategies for the organization.
• Undertake continuous analysis of competitive environment and consumer trends.
• Support the company’s revenue stream and delivering targeted revenue objectives.
• Support for ensuring sales revenue/sales costs ratios meet company requirements.
• Responsible for developing strong and lasting business relationships/partnerships at multiple levels, particularly C-Suite, within the target accounts.
• Develop and nurture strong industry relationships to place Title21 Software in key accounts.
• Managing and maintaining exceptional customer support and satisfaction levels for the sales organization
• Communication to and culture relationships with the C-Suite
• Developing and delivering senior level presentations that address client business issues and managing complex research/IT product evaluations.
• Support the development and implementation of plans, strategies, and tactics for new business and achieving the company’s sales goals.
• Provide detailed and accurate sales forecasting
• Support the management of key customer relationships and participate in closing strategic opportunities
• Support management of prospects, including qualifying, developing and closing them.
• Responsible for building and developing a high-performing, results-driven, customer-centric Marketing team structured to deliver profitable growth.
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Implement internal processes and systems to support the success of marketing objectives
• Responsible for monitoring and reporting on customer, market and competitor activity and provide feedback to company leadership team and other company functions
• Compile, analyze and make recommendations for improvements from data related to customer and prospect interactions.

Required Experience

• Experience in marketing complex software solutions to C-Suite/senior level executives.
• Proven track record and demonstrated ability to support quarterly and annual sales goals and rapidly and consistently generating double-digit sales revenue growth.
• Experience in building and developing a Marketing team
• Successfully marketed enterprise software solutions within the Life Science space
• Experience with Customer-Centric Selling and Marketing methodologies as well as experience in selling total software solutions to users and senior level executives alike.
• Experience in account development and pipeline management.

Required Skills/Credentials

• Demonstrates a strong understanding of business and laboratory operations as well as regulatory frameworks in the hospital, pharmaceutical, blood banking, medical device, cellular therapy, labs and similar biotech companies.
• A four year college degree is required (MBA is a plus).
• Strong strategic thinker who can put the plan into action and deliver results.
• Ability to learn quickly and add value immediately in a fast-paced environment
• Ability to understand customer’s business problems and translate them into our products capabilities and benefits to the customer.
• Strong demonstrated knowledge of technology.
• Excellent business acumen and judgment. Demonstrate a winning mindset.
• Excellent verbal and written communication as well as professional public speaking skills.
• C-level presentation skills
• Ability to deliver technical and complex concepts in a coherent, effective and simple manner.
• Ability to effectively document results
• Strong critical thinker and with the ability to learn new systems, synthesize information, and formulate recommendations.
• Highly motivated and strong initiator.
• Strong sense of urgency and extremely good follow-up
• Excellent interpersonal skills with a genuine enthusiasm for healthcare, quality and process improvement.

Desired Skills

• Professional chartered marketer (CIM) is extremely desirable.
• Knowledge of the FDA\CLIA\AABB\ISO regulated industries is highly desirable.

Required Duties

• Compile Sales forecasts and report to senior management on progress.
• Travel for in-person meetings with customers and partners to develop key relationships (up to 20% travel)
• Participating in various marketing events, including trade shows and webinars
• Exceed customer expectations and consistently deliver customer delight

Position Type

Full-Time Employment

Location

This position is located in Phoenix, AZ.

Compensation

Title21 Health Solutions provides a highly competitive compensation and benefits package including:

• Medical/Dental/Vision plan
• 401(k) with company match and 100% Immediate Vesting
• Paid Holiday/Vacation/Birthday/Sick days
• Life Insurance/Disability Insurance